protected function demo_get_headline_html($data_key, $value = false)
{
$this->demo_set_headline_tag();
$headline = $value !== false ? $value : $this->get_field($data_key);
$html = '';
if (!empty($headline)) {
$html .= '<' . self::$headline_tag . '>' . $headline . '</' . self::$headline_tag . '>';
}
return $html;
}