Pimcore\Model\Tool\Targeting\Persona::setName PHP Method

    public function setName($name)
    {
        $this->name = $name;
        return $this;
    }

 public function personaAddAction()
 {
     $persona = new Targeting\Persona();
     $persona->setName($this->getParam("name"));
     $persona->save();
     $this->_helper->json(["success" => true, "id" => $persona->getId()]);
 }